Internet Marketing Adoption by Iranian Distribution Industry
نویسندگان
چکیده
منابع مشابه
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15 صفحه اولInternet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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ژورنال
عنوان ژورنال: International Journal of Customer Relationship Marketing and Management
سال: 2018
ISSN: 1947-9247,1947-9255
DOI: 10.4018/ijcrmm.2018040103